Message taken from Divine Discourse, delivered by Bhagawan Sri Sathya Sai Baba on 18 October 1991on the occasion of Dasara

 Love is the vital force. Love is the governing principle. It is only when the precious diamond of love is shining in one's heart that the sacred and divine thoughts about God will arise in his mind. This diamond of Love can be got only from the Shop of Love, in the Street of Love, in the Kingdom of Love. Fill your hearts with love. Love based on self-interest cannot be called divine love. That love alone is sacred which is based on complete obliviousness to one's self and is solely concerned with the yearning for God.